Born Out of a Desire to Change the Narrative
Running a CSA revolves around nourishing communities. At Rootie, we understand that precious time spent wrestling with software, spreadsheets, and plugins can take away from this important mission.
Developed by CSA operators with over 15 years of experience, Rootie has helped Local Fare Jax surpass 5,000 members.
You know what your business needs to succeed
Our team comprises CSA operators who grasp the challenges of managing subscriptions, working with producers, and ensuring smooth deliveries. Every feature in Rootie was designed to simplify operations while remaining steadfast in our core values. From customers to admin teams, drivers to producers, Rootie fosters seamless workflows that empower your business to operate efficiently and grow sustainably.
Join Rootie and experience how we can streamline your operations, save time, and drive your CSA’s success.
This is More Than Software—It’s a Mission
Rootie isn’t just about automation. It’s about supporting the people who grow, pack, deliver, and care for their communities through local food. Opening Rootie to others was a natural next step in our journey. We want to make it easier for like-minded operators to thrive—without sacrificing their values, time, or sanity.
We Started as Operators, Not Software Developers
For almost 15 years, our team has run Local Fare Jax, a community-driven food delivery program that connects thousands of families with fresh, local food.
As we grew, so did the complexity—more customers, more deliveries, more spreadsheets, more headaches. We tried every tool we could find, but none were built for the unique challenges of our work. So, we built our own. That’s how Rootie was born.
Rootie Was Made to Solve the Problems We Faced Every Day
Tracking orders across multiple producers, managing subscriptions, dealing with customer preferences, route changes, and last-minute packing updates—we needed a system that could handle it all, without requiring tech skills or a patchwork of plugins.
Rootie brings it all together in one clean, intuitive platform that helps teams like ours run efficiently and grow with less stress.
We Designed Rootie for Everyone on the Team
- Customers get a smooth, customizable shopping experience.
- Admins gain time-saving tools that reduce backend work.
- Support teams can quickly solve issues with real-time info.
- Producers receive accurate orders and forecasting that helps them plan better.
We’re in the Field, Delivering Food—Improving Rootie Every Day
We collaborate closely with the teams that use Rootie to make sure it evolves with your needs. We’re not just building a product—we’re building a community of operators who want to do this work better, together.
